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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q107-Q112):

NEW QUESTION # 107
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

A. Marketing Cloud Email Marketing Manager
B. Marketing Cloud Regional or Local Administrator
C. Marketing Cloud Channel Manager
D. Marketing Cloud Administrator

Answer: B,D

Explanation:
To manage the operations of all North American Business Units in Marketing Cloud, including Email Studio, Mobile Connect, and Social Studio, the two roles suitable for the new hire are:
C). Marketing Cloud Regional or Local Administrator: This role provides administrative capabilities specific to regional operations, suitable for managing multiple business units within a geographic area.
D). Marketing Cloud Administrator: This standard role provides full administrative rights across the entire Marketing Cloud environment, ideal for overseeing operations across various channels and business units.
These roles ensure the new hire has the necessary permissions to effectively manage and oversee the various platforms and business units within North America.
Reference: Salesforce Help - User Roles

NEW QUESTION # 108
Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating admin@example.com could NOT be imported.
Which error code would the file contain for this record?

A. List Detective
B. Invalid Email Address
C. Skipped Records
D. Restricted Values

Answer: A

Explanation:
When Northern Trail Outfitters imported a file into All Subscribers and received a results file indicating that admin@example.com could not be imported, the likely error code that would appear in the file is B. List Detective. List Detective is a built-in functionality of Marketing Cloud that prevents the addition of email addresses that do not meet certain criteria to ensure list quality and compliance. It automatically blocks common role-based emails or improperly formatted email addresses.
Reference: Salesforce Help - List Detective

NEW QUESTION # 109
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers

A. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
B. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
C. The consultant should enable deep linking in Marketing Cloud Connect configuration.
D. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

Answer: C,D

NEW QUESTION # 110
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?

A. Add/Update
B. Add Only
C. Update Only
D. Overwrite

Answer: D

Explanation:
Given that the customer's product catalog changes daily with products being added and removed, the import type that should be used is A. Overwrite. This import type will replace the existing data in the data extension with the new data from the CSV file each morning, ensuring that the data extension always reflects the most current product catalog without any outdated entries.

NEW QUESTION # 111
Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers

A. Failed Sends
B. Create Support Case
C. Help and Training
D. System Status

Answer: C,D

NEW QUESTION # 112
......

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